Gizmodo is reporting that online retail giant, Amazon, may be moving into the off-line world by building brick and mortar bookstores. You know, the type they pretty much put out of business?
Amazon is working on plans to open hundreds of brick-and-mortar bookstores, according to a new report from CNBC. Yes, following in the footsteps of chains like Borders, Amazon apparently thinks that the future is in dead trees.
Amazon already has one physical store that opened back in November. The Seattle store was dismissed as a “vanity project” when it was first announced, but apparently it worked out well enough that Amazon is willing to bet big money on it. It ain’t cheap to open 300-400 retail stores.
The hook is that apparently at these bookstores, you can get books at the same price as you can get them online. My guess is that these may also work to help facilitate book orders, where online book sales are shipped from these regional stores. Or, you can order a book online and pick it up at the store. Either way, it’s anyone’s guess as to how this fits in with Amazon’s Kindle strategy.